Are you an accountant trying to drive more organic traffic to your doorstep? In today’s competitive world, it’s difficult to grow your business. This is when local SEO can be your secret weapon.
It will raise brand awareness about your accounting business and reach people who are actively for accounting services. Make sure to choose the right digital marketing agency for local SEO services for accountants to reap the most benefits.
In this blog post, we’ll delve into some essential tips that will help accountants make the most of local SEO services. Let’s explore more below.
Crucial Steps To Maximize Local SEO Impact For Accountants
Claim Google My Business Listings
As a part of local seo services for accountants, Claiming your Google My Business listing is the very first step of the process. Simply put, it’s like putting your flag on the digital map.
Make sure that all the information listed on GMP is up-to-date and accurate. Add contact number, business hours, address, website URL, service details, etc.
This will help your potential client reach you seamlessly. You must also encourage your clients to provide their reviews and feedback as this will also play an important role in boosting your visibility in local searches.
Local Keywords Usage
If you want to expand your reach, how do you think to achieve that? People might be searching for similar services in your area using particular keywords.
Use those local keywords to target your audience. You can do that by optimizing your website for such keywords. Use them naturally throughout your content wherever you think it fits.
Don’t stuff keywords unnecessarily as it impacts readability score and Google doesn’t show such content for user searches.
For example, suppose you are an accountant based in New York City, you can use phrases like “accounting services in New York City,” or “best accountant in (your area).”
Generate Location-Specific Content
Your content must reflect your expertise. Google also evaluates your content to understand your niche. For local SEO, we suggest creating location-specific content.
Write unique and informative content that your potential customers find helpful. You could create blog posts about tax laws in your city or other useful topics.
Avoid choosing generic and common topics as they will be difficult to rank higher on search engines. Your content is not only the most important part of SEO but it also establishes you as a knowledgeable resource in your community.
Optimize Your Website For Mobile
Having a well-optimized mobile is crucial in today’s mobile-centric world. Most people use mobiles for their searches. So make sure that your website functions well on mobiles.
People generally don’t wait for more than 5 seconds to load a website. You need to ensure that your website loads quickly and also focus on the navigation part.
This is one of the most important ranking factors as Google also prefers such websites to maximize user experience.
Listing in Local Directories
Accountants must also ensure that their business is listed in other local directories apart from Google My Business. List your business on Yellow Pages, Yelp, Bing, etc.
Make sure that your business information is consistent across all the platforms to boost credibility with search engines as well as potential clients.
Local Structured Data Markup
Structured data markup allows search engines to understand your website content better. Include local structured data markup on your site to provide information like your business address, phone number, and operating hours.
Social Media Engagement
Social media has emerged as a powerful tool to engage with your targeted audience. You can share helpful tips on financial management, answer some frequently asked questions, and participate in local discussions to gain social media attention. This will eventually boost your website’s online visibility.
If you are also looking for the best local SEO services for accountants, Autus Digital Agency is here to help you. We also provide excellent white label SEO for agencies. Check our website for more details.
